We must admit. We’re animal lovers. And that fate was sealed at this year’s SuperZoo conference held in Las Vegas at Mandalay Bay on August 20-22nd.
What is SuperZoo, you ask? SuperZoo is the most-attended pet industry trade show in North America, established by the World Pet Association in 1950 as an annual gathering place for the entire industry to connect, learn and do business. Ever since, the show has continued to grow—and it now boasts more buyers and education hours than any other industry event on the continent. With its rich education offerings, easy-to-shop show floor and energizing, fun-filled atmosphere, SuperZoo has earned its reputation as North America’s premier pet retail event—and the industry’s most productive and vibrant trade show of the year.
At this year’s conference, we launched an incredibly durable line of Airehide® Pet toys. Made in the USA, our dog toys are super tough made of nontoxic, water resistant, washable material.
“We were thrilled with the number of pet professionals who came to visit our booth as a result of our New Product Showcase exhibit! We were told that our dog toys are “unique and a game changer”. It was a pleasure to hear that from so many industry experts,” stated Doreen Lettau, Vice President of Market and Business Development Airehide®.
The material has allowed us to bring a product to market that is more durable than most pet toys on the market. We are applying revolutionary technology called Infinergy® by BASF; presenting the world’s first expanded thermoplastic Polyurethane (E-TPU), this offers the advantages of foam yet is lighter and is as elastic as rubber.
We are so fortunate to have been an exhibitor at this year’s SuperZoo! Thank you to the pet industry for welcoming us! We are excited for what is to come in the near future with Airehide® Pet toys!